savelockwoodandco Answer:
Hi Anon, thanks for the question!
We’ve said a few times our feelings about the timeline, so I won’t go super into-depth here, but we do want to reiterate that a month and change is not at all a long time for a show not to be picked up. Short of B99, shows just aren’t picked up in their first month of cancellation, nor announced to be picked up.
This is going to be a months-long – emphasis on the plural – fight, but we are still fully confident that we’re going to come out the victors. We haven’t even hit a month and a half yet; these are early days. Let me state clearly again: we think the show has a great chance of being picked up, “even” at this stage.
However, we get that it can be discouraging, especially since in current culture there’s a sense of “if it doesn’t happen immediately it won’t happen at all” that’s rather pervasive, only getting more intense the younger the person in question is. That can make it hard to work towards a goal that doesn’t have an end date and that’ll take months.
So here’s a fun little tidbit to keep our engines revved and moving: CF has been very, very quiet this last week.
Why is that a fun fact? Well, because CF has been relatively aware after the first week or so of the campaign with us fans.
On their Twitter – which we know some people (Tumblr Mod included!) aren’t really involved with – CF tweeted the phrase “Nice Things” (their capitalization, not ours) with a piece of fanart. Afterwards, a tweet went around praising CF for their use of coded messages in Tweets – which CF liked. Previous to this, CF had tweeted that they wouldn’t try to trick us or falsely build us up, so this like had a number of heads scratching.
And since then, CF has been quiet.
There are so many reasons for a business to be loud on twitter – it helps build their brand, they enjoy engaging with fans, they’re having time between projects, etc etc. For a company as small as CF, it’s likely that, unlike Netflix and other Giants, Someone from CF actually is in charge of the twitter, rather than a faceless intern. Many fans have theories on who it might be, but it’s not the purpose of this post to speculate on that.
The important thing to note is that while there are many reasons to be loud, there’s really only one reason to be quiet: they’re busy.
Which is something very much in our favor.
We know that media business isn’t something that everyone’s interested in, so here’s the facts: signing contracts for a show takes a long, long time. Signing contracts for renewing a show takes a long time as well. Meetings are scheduled, meetings to discuss those meetings are scheduled, both sides have to have separate meetings within their teams, then between teams, then company-wide, and then schedule follow-ups with the other party. It’s a process and even if both parties (CF and whoever picks it up) agree immediately on terms, which never happens, contracts still have to be drafted, considered, debated, re-drafted…
It’s a process, and we don’t get to see any of it. Lucky for us, honestly, because it’d probably drive us crazy. The only thing we get to see is the end result – the show being saved – popping up like a bolt from the blue.
But we have to remember it’s not from the blue, it’s from weeks and weeks of hard work and negotiation. If CF is smart – and CF is very, very smart – talks of saving the show will include the ability to tell the whole story, whether that’s negotiating for 2 more seasons, or for 1 season of ~16 or so episodes.
We have no say in contracts or anything like that for S2. What our presence does have a say in is helping out CF with negotiations. The louder, more passionate, more demonstrative, and yes, more consistent we are, the more negotiating power CF has. They have great numbers to present for the show itself, growing every day, but because of LockNation, they can demonstrate the ongoing market appeal of Lockwood & Co. That translates to the opportunity to earn more money and clout for whoever it is picks us up, and that puts CF is a very good position.
We’re of the firm belief that the best mindset going forward is not “it’s already been X amount of time”, it’s instead “it’s only been X amount of time”.
It’s only been a month and 11 days.
The things we do help. The things we do matter. They will continue to matter as long as we do them.
So let’s help our show out as best we can, and be cheerful about it. Take breaks – please, please take breaks, or you’ll go crazy – and take care of yourself.
Good things are coming. Or, to use CF’s words, Nice Things are coming.
